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Email inbox strategy (for hoarders)

October 28th, 2008 by Brian Cors

A few weeks ago, Jeffrey Zaslow published an interesting article in the Wall Street Journal that discussed two ways that people handle their email inboxes.  There are the hoarders – those who keep every email that they’ve ever been sent – and the deleters, who religiously clean out their email inboxes and delete as many emails as they possibly can (then go back to the hoarders if they need to reference an email from the past).

Jeffrey’s original article hypothesized that your email inbox strategy reflects who you are and how you handle the rest of your life.  He surmises that if you’re a hoarder, then probably you’re a hoarder and untidy in other parts of your life.

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Integrating sales and marketing

October 15th, 2008 by Brian Cors

Do your sales and marketing teams get along with each other, or are they often at odds?

In a recent Harvard Business Review article entitled “Ending the War between Sales & Marketing,” authors Philip Kotler, Neil Rackham and Suj Krishnaswamy argue that in many companies, the sales and marketing organizations don’t get along because of economic (since they’re competing for limited financial resources) and cultural (because sales and marketing people have different skill-sets and areas of focus) differences.  They suggest solutions to improve the relationship between sales and marketing and, more importantly, to improve a company’s bottom line. Read the rest of this entry »

Online calendar sharing with AirSet

October 2nd, 2008 by Brian Cors

airsetFor the past few months, I’ve been looking for a web-based calendar-sharing service that makes it easier to coordinate schedules with others.  I also needed this service to be able to synchronize with Microsoft Outlook and my Palm Treo.

After months of searching, I’ve finally found a service called AirSet (www.airset.com) that meets these needs and works great.  It’s also free (AirSet makes their money by extending the AirSet functionality to cell phones).

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