November 23rd, 2008 by Brian Cors
As they say, variety is the spice of life. When interacting with your target market, variety in the methods and means of communicating with customers and prospects is the spice of successful marketing and, in the end, a catalyst for improving top-line revenues.
This mind map depicts a simplified multi-dimensional approach to communicating and interacting with customers and prospects. This approach uses a variety of methods and media to communicate with a targeted audience, while also providing that audience with a variety of valuable information designed to educate that audience with regard to how you can address their current and future needs.
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November 10th, 2008 by Brian Cors
The cost of cyber-threats such as viruses, spyware and phishing schemes is truly staggering. The Consumer Reports National Research Center estimates that 1 in 4 people have encountered a major virus attack, resulting in an average cost of $109 per incident and a nationwide cost of $5.2 billion in total damage. Spam, spyware ($2.6 billion in estimated damage) and phishing schemes ($630 million in estimated damage) have also caused tremendous financial and productivity losses.
There are a variety of measures that everyone should take to protect themselves from cyber-attacks…
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This mind map depicts a simplified multi-dimensional approach to communicating and interacting with customers and prospects. This approach uses a variety of methods and media to communicate with a targeted audience, while also providing that audience with a variety of valuable information designed to educate that audience with regard to how you can address their current and future needs.