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Task Management with the Bonsai Outliner

December 19th, 2008 by Brian Cors

bonsaipalm-150x148Everybody has a different approach to keeping track of all of the tasks that they need to accomplish, projects they need to manage and people with whom they need to follow up.

In the old days, the only choices available to us were paper-based.  The best systems out there were from Day-Timers and Franklin-Covey, and they helped you to organize yourself by encouraging you to group items into different categories that were separated out into different pages.  They worked well, but the planners themselves were somewhat bulky and it was a laborious process to carry forward and reorganize your tasks as you went along.

Today, we have numerous options to electronically manage our tasks.  Yet very few people systematically use electronic task management tools.  The most widely-used tool is Outlook, which enables you to add tasks to its task management database, then filter and sort those tasks by due date, category (if you assign one) or other criteria.  To me, this approach quickly becomes overwhelming as the tasks begin to mount, and re-prioritizing and re-dating the tasks within Outlook is a time-consuming process.

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Top 10 B-to-B Lead Generation Mistakes

December 6th, 2008 by Brian Cors

top10b2bcover MarketingSherpa has released a report entitled “Top 10 B-to-B Lead Generation Marketing Mistakes.”   This top-10 list is very different from the first one that MarketingSherpa published a couple of years ago.  In this day and age of electronic marketing where technology is changing rapidly, that’s not surprising.  The game is always changing, and it’s a constant struggle to keep up.

Here is their list:

  • Mistake #1: Calling a monthly email newsletter a “nurturing program”
  • Mistake #2: Telephoning leads to qualify them…days later
  • Mistake #3: Big booths at the big national shows (year after year)
  • Mistake #4: Using a free trial or free demo as your mainstay offer
  • Mistake #5: Focus on “we, us, our”
  • Mistake #6: Stock photos and hard-to-read type
  • Mistake #7: Referrals not working
  • Mistake #8: Lack of investment in PR
  • Mistake #9: Blocking search engine spiders from your best content
  • Mistake #10: Time-consuming registration forms

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