I’ve been reading a lot lately about using social media applications such as Facebook, LinkedIn and Twitter as tools for growing a business. Like our clients, we are a business-to-business (B2B) company; we aren’t celebrities or a professional sports team with a legion of fans (although I’d like to think that our clients ARE fans of us). But the more I read about it, the more I’m convinced that social media has a role to play in growing a business. Over the coming weeks and months, we will be implementing several social media tools at CorsPro, and I will be sharing with you our experiences along the way.
In today’s world, prospects (those who are not yet clients or customers) want to get to know you before they buy your product or engage your services. The old school approach of using “interruption” marketing to get a prospect’s attention is no longer effective, and in many cases is a big turnoff. Prospects not only want to check out what you have to say, but more importantly they want to check out what OTHERS have to say about you. I know that I spend lots of time checking out reviews of books and products before I commit to purchasing them.
Here at CorsPro, we are going to be starting with three popular social media tools, Facebook, LinkedIn and Twitter. LinkedIn and Twitter make a lot of sense to me as tools that B2B companies can use, but I have my doubts about using Facebook, as it seems to be more of a tool for personal rather than professional interaction unless you are a company that sells to consumers.
I look forward to sharing with you our experiences with these tools.