If you sometimes feel like you’re drowning in business information from partners, manufacturers, distributors – the list goes on – then you’re not alone. It’s a balancing act to stay up to date on what’s happening in the techno-sphere and not evaporate a good portion of your day by getting sucked up into the world wide information vacuum. A great way to streamline and summarize information on the companies/products that you want to follow is by subscribing to RSS (Really Simple Syndication) feeds, and using a web-based feed reader, like Google Reader, FeedReader, NewsGator, or one of many more, to bring together (or to “aggregate”, to use RSS parlance) these feeds and organize them on one centralized viewing screen. (Imagine the front page of a newspaper with only the headlines showing).
It’s easy to get started:
First, pick a web-based feed reader of your choice. Many tech websites like Cnet offer recommendations for readers (also called aggregators) , and some web browsers like Google and Firefox have built-in feed readers, so you may want to do a little research to decide on the best reader for you. Google Reader is used as an example in this post.
Next, go to the website of a company that you want to keep track of regularly – chances are they have a link to their RSS feed already set up. Look for a button (that may be located with all of the other social media buttons) that looks like the one below, located on the bottom of the home page of the CorsPro website…
