Brian
Cors is President of Cors Productivity Solutions, Inc., a company
specializing in turnkey solutions that help companies boost sales
productivity and build stronger customer relationships.Brian is a former director of marketing and assistant vice president
for Mitel Networks, Inc., a $400 million provider of integrated
business communications systems and voice over IP solutions. He created
and built the direct sales and services marketing organization for Mitel
and also helped Mitel increase direct sales and service revenues by
over 50% to transform it from a money-losing business into an
industry-leading 10% return-on-sales business. Along the way, he
provided productivity tools to hundreds of sales personnel to help them
quote, propose and communicate more effectively and efficiently with
customers.
Ever since Brian bought his first Compaq portable computer back in
1984, he has been focused on finding ways to use technology for the
purpose of increasing business productivity. In the early 1990s as a
marketing manager at FMC (a Fortune 500 chemicals and industrial
machinery provider), Brian created his first automated proposal
generation system to help sales people communicate their proposed
solutions more effectively with customers. In the late 1980s, Brian
spent three years at Andersen Consulting (now Accenture), where
he honed his systems consulting and analysis skills.
In addition to his marketing and systems consulting background, Brian
also spent some time in sales with FMC and Baxter International
(a Fortune 500 provider of healthcare products), and understands
first-hand the needs of a sales person.
Brian is an accomplished public speaker, and has conducted numerous
seminars and speaking engagements with audiences of all sizes on the
topic of the real-world productivity benefits of technology. He is an
alumnus of Duke University, where he graduated Magna Cum Laude,
and the Darden Graduate School of Business Administration at the
University of Virginia. He is a member of the Northern Virginia
Technology Council and lives in Reston, Virginia with his wife and two
daughters.
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