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Book Review: The Mind Map Book

April 29th, 2008 by Brian Cors

mind_map_bookSeveral years back (1993 to be specific), Tony and Barry Buzan wrote a landmark book regarding the concept of mind mapping, which is a graphical technique for boosting creativity, decision-making and other “thinking” activities. Although somewhat dated, the book has become relevant again because of several mind mapping software applications that have recently been developed (and reviewed elsewhere on this site).

The Mind Map Book complements these software packages by explaining the scientific basis for mind mapping. It also explains the philosophical approach to mind maps in general, along with specific approaches to different situations where mind mapping could be applied (e.g., note taking, problem solving, memorization).

The book starts out by describing the “amazing brain” and how our normal linear approach to thinking stifles our creative capacity. The book proposes that “randiant thinking” is the natural approach to thinking. After all, the brain’s synaptic connections don’t proceed in a linear fashion, but rather connect in a web-like or randiant fashion whereby a central thought conjures multiple associations and connections, which in turn conjure multiple associations that continue to branch out.

Mind mapping techniques reflect the randiant thinking concept. The mind mapper places the central idea at the center of a map and “radiates” ideas graphically as a series of branches that emanate from the central idea. More detailed thoughts for each of the main branches can then be addressed by adding branches that are attached to the first-level branches. As many levels of detail can be added to the mind map simply by connecting new, lower-level branches to higher-level branches.

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Book review: CRM at the Speed of Light

February 24th, 2008 by Brian Cors

crm_at_speed_of_lightCRM (customer relationship management) means different things to different people.  So it’s appropriate that Paul Greenberg starts out with a chapter proposing several different definitions for the term, all offered by different CRM “gurus” and vendors.  Although many of the definitions mention the all-encompassing philosophy of customer relationship management, what Greenberg focuses on for most of the book are CRM software solutions and the vendors that provide them.

CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time provides an encyclopedic overview of the CRM software solution industry.  Greenberg describes the different components that might comprise a CRM solution, including sales force automation, enterprise marketing automation, analytics/personalization and partnership relationship management (PRM).  He then goes into great detail on the “players and the products” for each CRM software component.  In many cases, of course, vendors have packaged most – if not all – of the various components into a single CRM suite.

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