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Creating Opportunity in an Economic Downturn

September 12th, 2009 by Brian Cors

Relative to a year ago, business is slower for our clients, as many of their prospects are delaying purchase decisions or eliminating projects altogether due to the economic downturn.

Despite the downturn, however, many of our clients are not just surviving this downturn, they are taking advantage of the situation to advance their businesses ahead of the competition.  They’ve continued to invest in sales, marketing and automation so that they can help their companies to 1) sell more relative to the competition, 2) do more with less through automation, and 3) position themselves to capture a lion’s share of business when the economy recovers (and we know that it eventually will recover).

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