Marketing Automation & Effectiveness Solutions from CorsPro

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MARKETING AUTOMATION & EFFECTIVENESS

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Enterprise Marketing Management. Take advantage of the information that is generated and tracked by your customer relationship management (CRM) software solution. Analyze customer data so that you can more intelligently market to your customers and prospects. Develop, manage, track and measure marketing campaigns that are customized for particular market segments.
E-Communications Marketing. Increase revenues and acquire/retain customers by communicating your value propositions to customers and prospects via permission-based e-mail and e-newsletter campaigns whereby customers and prospects choose to participate. Determine campaign success by tracking the number of times an e-mail is opened or a link in an e-mail is “clicked through” by a recipient.
Online Collaboration. Easily communicate, collaborate and share information and sales tools with your sales force and channel partners. Hold online discussions, conduct surveys, and communicate new and events. Manage workflow, and review documents as a team.
Value Proposition Analysis & Formulation. Discover the true economic benefits to your customers of your products and services. Develop value proposition statements that communicate to customers how you address their needs and solve their problems. Increase profitability by increasing the perceived value of your solutions to your customers.
Sales/Marketing Campaign Planning. Harness the power of an approach that integrates sales and marketing together to create effective customer campaigns. Develop integrated messages, marketing materials and sales tools that maximize the effectiveness and profitability of your campaigns.
Integrated Sales/Marketing Process Re-engineering. Uncover the productivity traps, time-wasters and inconsistencies that get in the way of effectively and efficiently marketing and selling to customers and prospects. Discover opportunities for process re-engineering and automation that will increase productivity, revenues and profitability.

You created an integrated sales and marketing campaign to help us introduce a major new product platform to our current and prospective customers, [including] the marketing messages and value propositions that we could use with customers, [and] the programs, sales tools and communication vehicles (such as seminars) to help build our reputation. The result is that our company is now one of the top market share leaders in the market space.

John Herrold, Global Accounts & Business Development Manager